Storytelling Through Motion
Where heritage meets emotion - a cinematic content series bringing the MG legacy to life on the roads of Spain.
Client: Independent automotive dealer, Spain
Scope: Brand storytelling, art direction, and multimedia content strategy
The dealer wanted to elevate their visual storytelling and reconnect audiences with the emotion behind the MG brand - less corporate, more cinematic.
The goal: to translate British heritage through Spanish sunlight - evoking passion, freedom, and design precision.
Our Approach
We created a cinematic visual narrative designed for digital and social use - merging MG’s legacy with a modern lifestyle aesthetic.
Our process focused on:
Storytelling: Building a narrative of connection between driver, landscape, and machine.
Art Direction: Warm tones, golden light, and tactile textures to evoke authenticity.
Content Planning: Developed asset frameworks for social, digital, and dealer screens.
Creative Consistency: Designed a visual system aligning photography, motion, and brand language.
Outcome
The series positioned MG Spain as a brand rooted in emotion and elegance - reintroducing the soul of the drive through visually-led storytelling.
It highlights Acme & Bloom’s ability to blend creative strategy with visual execution, translating brand heritage into emotion-driven digital content.