Digital Experience, Elevated
A UX-led redesign focused on clarity, conversion, and customer experience.
Client: UAE-Wide Automotive Dealership
Scope: UX & CX audit across multiple brand websites (GMC, Chevrolet, Cadillac)
The group wanted to elevate the digital experience across its portfolio of performance and luxury brands. Each site functioned independently, but lacked a cohesive structure and consistent UX. Our goal was to bring clarity, consistency, and measurable improvement to user journeys and conversion points.
-
Visual Consistency
Identified conflicting layouts and CTAs across brand sites and created a unified framework for consistency.
-
Conversion Optimisation
Recommended urgency-driven CTAs and simplified booking flows for better lead capture.
-
Mobile-first Experience
Proposed new responsive layouts prioritising clarity, tap-friendly CTAs, and faster load times.
-
User-Centric Features
Designed concepts for configurators, interactive tools, and real-time scheduling to enhance engagement.
-
Personalisation
Outlined a roadmap for tailored user journeys, allowing customers to save favourites and receive relevant recommendations.
The audit positioned the client to lead the next phase of digital transformation within the automotive sector - establishing a clear roadmap for measurable UX improvements and stronger digital conversion performance.
Early feedback indicated increased engagement and smoother navigation across key brand sites, with clearer user pathways and a noticeable lift in mobile usability scores.
By combining research, creative insight, and practical UX fixes, Acme & Bloom delivered a roadmap that blends functionality and feeling - turning clicks into connections and data into direction.